Bachelor's degree in Marketing

In today's fast-evolving business landscape, marketing expertise has become a core driver of organizational success. The IFAG Bachelor's Degree in Marketing is a three-year, LMD-accredited programme designed to equip students with practical, market-ready skills — delivered by industry professionals and academic experts alike. Built on a strong foundation of business, strategy, and digital marketing, this degree prepares graduates to step confidently into the workforce and grow into impactful roles across diverse sectors.
Alger
Next session September 2026
Duration of studies 3 years (6 semesters)
Format In-person
LMD System State-recognized diploma
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    OVERVIEW

    The IFAG Bachelor’s Degree in Marketing is a three-year degree programme, structured in line with the LMD system. This vocational degree aims to facilitate rapid and effective entry into the job market by equipping students with practical skills that are directly applicable in the workplace. Graduates of this degree are highly sought after by recruiters, who value their ability to hit the ground running. A real competitive advantage for employers.

    Key features of the degree:

    • A rewarding and constructive course designed to ensure students are quickly ready for the job market.
    • Courses taught by practising specialists from the professional world, who have a deeper understanding of the field, as well as by university lecturers. Drawing on their experience, they provide coherent, up-to-date and practical expertise.
    • Obtaining the IFAG Bachelor’s degree enables graduates to have qualifications recognised as equivalent tointernational three-year degrees.

    Marketing Bachelor’s Degree Programme

    FIRST YEAR
    • Basic Marketing
    • General Economics
    • Business Law
    • General Accounting
    • Mathematics
    • Research Methods
    • Literature Review
    • French Language
    • Business Economics
    • Fundamental Management
    • International Economics
    • Statistics
    • Digital skils and responsible use of AI
    • English
    • Work placement
    SECOND YEAR
    • Product & Service Marketing
    • Sales Techniques and Facilitation
    • Quality Management
    • Introduction to Business Applications
    • Professional Ethics
    • IT
    • Market Research
    • Business Communication
    • Social Aspects of Management
    • Cost Accounting
    • ERP
    • Work Placement
    THIRD YEAR
    • Business Strategy and Strategic Marketing
    • Customer Relationship Management
    • Digital Marketing
    • Project Management
    • Advanced Decision Support Tools
    • Strategic Monitoring and
    • Economic Intelligence
    • SPSS
    • Marketing Research Case Study
    • Business Start-ups and Entrepreneurship
    • International Marketing
    • International Trade Financing
    • Business English
    • Work Placement (Final Dissertation)

    Admissions requirements

    • Hold a baccalaureate degree in one of the following fields: Business and Economics, Experimental Sciences, Mathematics, or Mathematical Techniques.
    • A weighted average of at least 12/20 in French and Mathematics.
    • A compulsory interview to assess motivation.

    Admission is not automatic: it requires the validation of the IFAG Pedagogical Council, which examines each file in depth.
    The final decision on admission is taken on the basis of an overall assessment of the candidate’s profile.
    THE THREE-YEAR COURSE LEADS TO A BACHELOR’S DEGREE (the LMD system of the Ministry of Higher Education and Scientific Research)

    Career opportunities

    • Marketing Project Manager
    • Business Development Manager
    • Account Manager
    • Sales Manager
    • Business Development Officer
    • Marketing Research Officer

    Partenaires de la formation

    Why choose IFAG ?

    IFAG Higher Institute, a member of the INSAG group, is a private higher education institution recognised by Decree No. 341 of 11 April 2018 issued by the Ministry of Higher Education and Scientific Research.
    Its creation draws on its founder’s extensive national and international experience in the fields of training, consultancy and business management. A project that has continually moved forward and anticipated new training needs in line with changes in the workplace.

    IFAG has evolved and established itself in the sphere of higher education through collaboration with academics, professionals and by listening to the needs of businesses

    “
    2026
    BOUDIAF Nihel
    1ère année - Licence en Marketing
    En première année de licence marketing à l’IFAG, j’ai rapidement ressenti un vrai accompagnement de la part de l’équipe pédagogique, toujours présente et à l’écoute. L’école est exigeante, avec un cadre structuré, mais sans être oppressante, ce qui permet de progresser sereinement. La vie étudiante est aussi très dynamique, avec de nombreuses activités et clubs, ce qui aide à garder un bon équilibre entre études et moments de partage.

    Frequently Asked Questions

    Why choose IFAG for a Marketing degree in Algeria?
    IFAG is a state-accredited private higher education institution (Decree No. 341 of 11 April 2018), backed by the INSAG Group’s extensive experience in training and business management. Courses are taught by both industry practitioners and university lecturers, ensuring a curriculum that is practical, up-to-date, and directly aligned with market needs. IFAG’s partnerships with world-class institutions such as Paris Dauphine – PSL University and Paris-Saclay University further strengthen the value of its degrees.
    Is this degree recognised in Algeria?

    Yes. The Bachelor’s Degree in Marketing is fully recognised by the Algerian Ministry of Higher Education and Scientific Research under the LMD system, making it equivalent to a national university licence. It is also recognised internationally, giving graduates a competitive edge both locally and abroad.

    What career opportunities are available after the degree?

    Graduates are highly sought after across public institutions, multinationals, SMEs, and start-ups. Roles include Marketing Project Manager, Business Development Manager, Account Manager, Sales Manager, and Market Research Officer. A study conducted on over 950 IFAG alumni shows 100% employment, with 65% reporting professional progression in role, responsibilities, or remuneration.

    Can I continue my studies after the Bachelor's degree?

    Absolutely. IFAG offers several postgraduate pathways to help you specialise and advance your career:

    These programmes open doors to senior and leadership positions across a wide range of industries.

    Contact us

    Contact information

    0770 24 18 55 / 0770 51 20 64
    0770 76 11 65 / 0770 58 43 15
    +213 770 24 18 55
    contact@insag.edu.dz

    Address

    Rue Belle Vue, GP66, Lot 49 Hydra, Alger, Algérie
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